mcdonald :: essays research papers

In January 2003, McDonald, for a union that has enjoyed sizzling ontogeny for tens announced its first ever-quarterly loss--$343.8 million. One of the main reasons for this is because McDonald has expanded too more than and too speedy both locally and internationally. Because of their fast growth, they sacrificed their customer run and prize. McDonald, the company that had been opening 1,700 stores a year over the past decade is dramatically reducing their number of new sores openings worldwide. According to David Grainers (2003) ignore McDonalds cook again? An article taken from the Fortune 5 Hundred magazine stated, McDonalds-the company that once made its living on prompt, friendly service-has ranked at the bottom of the fast-food industry since 1994. It now sits down the stairs every single airline as well as the IRS (Grainer, 2003, p.120). to a greater extent significantly, in 1993 due to the frustrated franchisees the company allowed the restaurant national leveling system to be eliminated which in affect was a bad leaders move. McDonald has let its services slip because they thought they could afford to, in establish it shows the arrogance in the leadership until they were slapped in the face by their fast growing competitors such as Taco Bell, Pizza Huts and Kentucky Fried Chicken. In addition, there are more subway restaurants than McDonalds in the U.S. (Grainer, 2003, p.129). Furthermore, the company was mostly focusing on the growth of their real estate than to their quality and service. With every franchise McDonald sold, the more profit that they gained from the rent. They concentrated more on the spread of the franchise than they did on the quality of their service. They should be aware that if this franchisee does not do well, in return it would affect on McDonalds boilersuit profits.