Wednesday, March 6, 2019
Marketing of Chanachur
afternoon tea leaf leaf leaf intentness of Bangladesh Bangladesh is a small afternoon teatime producing country with 3% of the words tea production. Tea is agro based, labor incentive and export oriented sphere and plays an important role in the national economy through export earnings, trade balance and employment generation. Our tea industry dates back to 1857 when the basic tea garden was established at Malnicherra in Sylhet. To day we extradite 163 tea gardens. The annually production of tea 60 trillion Kg of do tea and hope to increase our production to 90 million Kg in the next 15 years. Basic Facts of Bangladesh Tea effort 1.No of tea estates 163 2. No of tea factories 114 3. lend allocated area 113863. 62 hectare 4. Total area under tea 48610. 16 hectare Characteristics of Bangladeshi Tea Our tea grown on the lush green slopes of Surma and Halda Vallyes are fame for the following a. display Clearness b. Color Bright c. Liquor Pungent i. e. strong neverthe less not bitter d. Flavor It has flavor of Assam tea Quality of our tea has the character of brightness with strength briskness and takes little time in brewing. Manufacture of Tea After plucking green pitch are transported to the milling machinery for manufacture.The process of manufacturing comprises following stages- 1. Withering i. e. wet removal of about 10-15 (65-70% wither) from leaf and bring some chemical for optimum quality development. 2. Fermentation i. e. oxidation process when tea catechins i. e. polyphonols are degraded to desirable biochemical constituents named Theoflavin (TF) and Thearubigin (TR). 3. Drying i. e. moisture removal form oxidized leaf to 2-3% at dryer spill level. 4. Sorting i. e. grading of made tea according to particles sizes and are inclined a grade name e. g.FP, FBOP, BOP, GBOP, OF, FOF, PD, RD, D, CD (10 Primary Grades of CTC) while manufacturing tea in Bangladesh, bright liquor with sufficient strength and aroma, pungency and ISO 3720 are ensured. Types of Tea Bangladesh is manufacturing tea in the following two types a. CTC 99% b. greenish Tea 1% The processed teas are after grading as per size and make are packed in airtight gunny bag or tea chest and sent our Bonded Warehouse in Chittagong for shipment. Types/ grades of different tea are as under- CATEGORY GRADES BROKENS FP (Flowery Pekoe) FBOP (Flowery Broken orangish Pekoe) BOP (Broken Orange Pekoe) GBOP (Golden Broken Orange Pekoe) FANNINGS OF (Orange Fanning) FOF (Flowery Orange Fanning) DUST PD (Pekoe Dust) RD (Red Dust) D (Dust) CD (Churamani Dust) Marketing System Marketing system of Bangladesh tea is defined as the process of sale of manufactured tea in bulk or packed from tea state to the buyers at Chittagong auction off or at the estates levels from where teas are sold with the permission of Bangladesh Tea carte either directly to overseas buyers or internal traders. Tea auction off is held every Thursday at Chittagong. . Direct negotiation sale Tea can be exported to foreign buyers through direct negotiation amidst the buyers and traders. 2. Ex Garden sale In which case sales by the individual producers directly from the estate to the internal buyers (wholesalers & Retailers) take place. Marketing impart of Tea Tea estate Tea auction Packet tea manufacturer Bidders Exporters Blenders Distribution Foreign buyers Wholesale Wholesalers Retailers Retailers inbred Market Internal market deals with the wholesale and retail business of tea for internal white plague of the country.In this case both wholesale and retail trade license is to be obtained from Bangladesh Tea wit along with Bidder ship license to participate in tea auction. The Tea Traders Association under the guidance of Bangladesh Tea Board arranges auction. All these licenses are renewable yearly. 2. 1 Industry Frame The tea industry of Bangladesh consist the total production by using the 163 tea gardens. The annually production of tea 60 million Kg of m ade tea and hope to increase our production to 90 million Kg in the next 15 years. the industry frame of tea is considered of national, multination and topical anaesthetic companies.