Advertising - Selling a Lot More than Just a Product Essay -- Adverts,

Advertisements for various products are seen over on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement the developed product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the regulate of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. correspond to Vernon Fryburger, author of the book The New Age of Advertising, The most important lineage for advertising is to make a sale for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within comparatively narrow bounds of acceptability in terms of language, visualizations, and general context and frame of re ference (15). Advertisers use many different strategies to sell their products to consumers. They make it over 200 billion dollars per year attempting to get the attention of consumers and to influence their decisions. An average person views 250 advertisements every day and over two cardinal advertisements by the time they are twenty-five years of age (Baran 278). When advertisers are working on campaigns, they think about what the consumer wants and needs to see in order to purchase the product. More often than not, attractive, seductive-looking individuals are chosen for ads (Percy and Rossiter 1-5). When advertisers are preparing ad campaigns, they will usually discuss women and men can be profitably pictured (Goffman 25). An example of how ad... ... World of Advertising. Chicago Crain Books, 1975.Goffman, Erving. Gender Advertisements. Cambridge, mamma Harvard U.P., 1979.Griffiths, Merris. Craig, R. Stephen (1992) The Effect of Television Day Part on Gender Portr ayals in Television Commercials A Content Analysis. Internet, 2001. http//www.aber.ac.uk/education/Resdeg/merris09.html.Kahle, Lynn R., Larry Chiagouris, editors. Values, Lifestyles, and Psychographics. Mahwah, New Jersey Lawrence Erlbaum Associates, 1997.Meyers, William. The Image-Makers originator and Persuasion on Madison Avenue. New York The New York Times Book, 1984.Moog, Carol, Ph. D. atomic number 18 They Selling Her Lips? Advertising and Identity. New York William Morrow, 1990.Percy, Larry, John R. Rossiter. Advertising Strategy A Communication Theory Approach. New York Praeger, 1980.