Audience Analysis Essay Example for Free

Audience Analysis EssayCommunication is one of the most crucial skills that an individual can possess when presenting to a aggroup of people. The auditory modality should always be focal pull down of the presenter as communication is an distinguished foundation and can often determine the success or failure of a message being trustworthy. When communication is done properly it can build watch and trust between groups and help identity the issues at hand. The presenter must maintain a wakeless generalizeing of the interviews shade in order to effectively communicate with the group. In this assignment I have been contracted to present quarterly sales schooling in an in person meeting to a group of s simulateholders that includes managers, salespeople, and customers. I have been asked to answer a number of different questions before I present my information to the hearing. The succeeding(a) questions will be answered in this paper.1.What are auditory sense characte ristics you need to consider?2.What communication channels would be appropriate and why?3.What are some friendships that you must keep in mind given the form of the audience?4.What would you do to ensure that your message is effective?Before you can prepare a nonification you must consider the characteristics of your audience. I screw that my audience consists of managers, salespeople, and customers of this grouchy organization. Beca social function I have identified my audience I now have a better interpreting of the audiences knowledge of the typesetters case.I also understand their interest in the subject I understand that the different groups of individuals may only be interested in true results of the quarterly sales information that is being presented. Managers and salespeople may have different subject knowledge than the customers. I will needs to address the different needs of all parties in attendance. I will have to customize certain parts of my presentation in o rder to address the special(prenominal) needs of each group within the audience. I will also need to understand what the audience is expecting to learn from my presentation. I should be able to meet and exceed their expectations and the audience should walk away with their questions answered and explained as well as have a better understanding of the quarterly sales information that was presented to them.Because this is an in-person meeting certain communication channels are more appropriate than others. Power-point presentations would be an appropriate method acting of communication between the presenter and the audience. This is an effective method because it not only allows the presenter to discuss the statistics and will also allow the present to show the audience the statistics in detail and all unneurotic as a group. Printed handouts or documents are another method of communication that would be considered appropriate in an in-person meeting.This method allows the audience to take part in reading the information provided and also gives them something to take with them from the meeting for future reference. Because the majority of the information is being presented orally, the presenter must consider their own clay language and speech effectiveness to the audience. Body language and speech are both very important as the audience will be feeding off of the enthusiasm of the presenter. If the presenter gets the attention of their audience it is important to keep it in order to effectively communicate the information.Because there is diversity in the audience certain considerations must be kept in mind when presenting quarterly sales information. Each group will have different levels of interest in the information being presented. The customers will probably not have the same level of interest in certain aspects of the presentation as the managers and salespeople. Another consideration that the presenter must keep in mind is the information that is being communicated to the group. There is a certain amount of statistical data that the organization might not want all the members of the audience to know about. This information might be better presented in a managers only meeting. Other considerations that a presenter may want to keep in mind given the diversity of the audience is the average age, gender, culture background, education, economic status, and group memberships of the attending audience. These considerations individually may not have a big match on the methods of communication chosen by the presenter, but together will allow the presenter to understand the diversity of the audience to which the information is being communicated.To ensure that the presentation is a success and the information is received effectively I would make sure that I have a concrete agenda and use it. I would also make sure that I interact with the audience, for example when presenting the sales data I might ask the audience if anyone has any sugge stions to help increase the sales in a special area. I would ask some open-ended questions to help encourage audience participation. I would also ask the audience to participate in constructive group discussions and would frequently check for group consensus on particular issues and decisions. At the end of the meeting I would survey the group through E-mail, fax, letter to ensure that the information that was presented was received and understood. I would also make myself available to answer any questions that may need elucidation on an individual level.ReferencesLocker, K., Kienzer, D. (2008). Business and Administrative Communication (8th edition). McGraw-Hill, 2008 New York, NY. Retrieved from the University of Phoenix web-site.Payne, B. (2008). Effective group Communication. Retrieved on April 24, 2009 from the world wide web at http//www.dpi.vic.gov.au/DPI/nreninf.nsf/childdocs/-C835B1CE4BC7F1D04A2568B30004FC37-4FEBC5DEBF535AC1CA256BC8000410EB-5D3323C8EDE7C7EB4A256DEA00294D 0A-B59DCFB30DB614C3CA256BCF000AD4E0?openPearson, Allyn Bacon (1995-2009). Demographic Characteristics of Your Audience. Retrieved on April 24, 2009 from the world wide web at http//wps.ablongman.com/ab_public_speaking_2/24/6223/1593259.cw/index.html . Copyright 1995 2009, Pearson Education, Inc., publishing as Pearson Allyn Bacon.McGee, J. Important Characteristics of your Audience. Writing and Designing Print Materials for Beneficiaries A adopt for State Medicaid Agencies. Health Care Financing Administration, Baltimore, MD. HCFA Publication Number 10145. October 1999, page 66, and the Plain English earnings Web site at http//www.plainlanguage.gov. Retrieved from the world wide web on April 26, 2009 at http//www.talkingquality.gov/docs/section3/popups/characteristics_pop.htm