Public Relations Contigenct Th :: essays research papers

"Contingency Theory of Accommodation and Advocacy" Contingency theory of modification/ advocacy is a more realistic depiction of universal social intercourse strategies or models based on a continuum. The contingency theory represents the governings viable stance on a wider range of publics than an individual one encourage rigid and exclusive categorization mostly found in a limited set communication models. Basically what the theory is getting at is opening the spectrum of the public to come to a more rounded scheme of the issue or product. Amanda Cancel, Michael Mitrook, and Glen Cameron conceptualized the theory to offer a better taste how the public relations field manages conflict and reaches out to the public in external communication. A study was done by 18 practitioners to nab if the contingency theory made either sense to them. The theory itself offers 86 possible circumstanceors in the continuum at any given time to any given public. This allows the conti nuum offered to depict how an organizations stance toward one given public and not the outcome of the interaction with that public. The theory focuses then on what decisions led the organization to their stance in concern with greater or lesser adaptation to that public. One of the many factors suggests that more fitting or more advocacy will be effective in gaining departmental and organizational objectives in the short and long term. The contingency theory further goes on to put forward that an accommodative stance, questionably a part of a ii-way centrosymmetric communication may not be completely ethical, in fact it could be contrary and unethical to cleanly repugnant publics, for those who hold virtually positions to be morally absolute. A position of a moral order holds more so than that of any belief in the dialogic process. This also do work into view ethical charges of paternalism and the convictions of an organization that advocacy is morally superior to two&82 11way symmetrical communication. Communication processes such as dialogue, compromise, quislingism and cooperation denote agreement, but engaging in these degrees are not unendingly on the highest moral position. In certain cases taking a moral stance means putting the ethical principle above bipartite symmetrical communication. The contingency theory attempts to structure a better fellow feeling to dynamics of accommodation and advocacy while institute the ethical aspects of accommodation to the efficacy in public relations. This is one sample method that was employ in the study of contingency. The sample test consisted of eighteen different public relation managers, ranging from middle to upper class.